THIS IS WHO I AM

Paris Hilton is known as a lot of things: heiress, reality star, party girl. How about survivor, activist, Queen of the Metaverse? To launch her autobiography, we created a platform for Paris to reintroduce herself to the world with a first-of-its-kind Times Square interactive takeover where people broadcasted their own bold “I am” statements in real time.

We took to social to invite everyone to own the multitudes that make them unique.

Our platform also became a podcast hosted by Paris: the I am Paris Podcast.